30 May - 14 June 2015

News Detail:

Sponsors Special

August 10th 2012

Did you know...

...that the E17 Art Trail would not be possible without the amazing support of  sponsors, advertisers and friends, which include local arts and community organisations and private businesses?

It is their direct financial support that enables the E17 Art Trail to support participating artists, local residents, schools, community organisations and faith groups, and reach the dizzying heights of promoting a festival programme celebrating the creativity of 3500 contributors!

We thank everyone for their contribution that has helped make this year's E17 Art Trail so successful. It is very exciting to see that, in addition to the growing artist community, even more creative businesses and essential resources for artists have established themselves in our area.

Take a look at messages from our sponsors below with great offers and competitions...


Gold Sponsors


Silver Sponsors

Bronze Sponsors


Anna Alcock www.annaalcock.com, Apex Arts is proud to be a friend of the E17 Art Trail, Aser El Saqqa, Black Women in the Arts, Joan Celestin www.healandpaint.com, Sarah Chase www.growyourowntheatre.co.uk, E17 Designers-thank the E17 Art Trail for making it happen, Sarah Field, Linda Green, Alison Griffin, Bobby and Eric, Janice Tildsley Associates www.janicetildsleyassociates.co.uk, Véronique Jochum, Sue Kerry, Lisa Lisker, Lot One Ten www.lotoneten.co.uk, Louise Mitchell, Norman Saggers, Joss Rossiter aka soulbrushart www.etsy.com/shop/soulbrushart, Nick, Clay, Alana & Elliott Smith, Walthamstow Folk Club at the Olde Rose and Crown www. walthamstowfolk.co.uk, XL Hair Design

Exclusive Offers and Messages from some of our sponsors...


Artquest Seminar: Self Assembly

Artquest and AND Publishing present a practical seminar to help you decide if self publishing through print-on-demand is appropriate for your work and how to go about finding the right platform. Cost £4

Sunday 2nd September
William Morris Gallery, Forest Road
From 3-5pm

Booking recommended as places are limited.


Artquest sustains critical engagement and provides practical support to London's visual artists, working with practitioners throughout their careers. Our online resources aim to cover everything a visual artists needs to know, from finding a studio to getting an exhibition, working internationally to finding other artists in your neighbourhood. We are supporting E17 Art Trail because they share our longstanding commitment to understanding practice and finding practical ways to support artists, and we look forward to meeting you during the festival.


Cowling and Wilcox Competition

Deadline Today: 6pm, Friday 10th August.

If you haven't yet discovered it there is a brand new Cowling and Wilcox trade counter for art materials here in Walthamstow. Take a look here on facebook.

As a silver sponsor of the E17 Art Trail and a new venue we are running a competition for up to four artists to create work to be shown in the new store. The brief is London Icons.

Up to 4 winners will be given a 90x90cm or 100x100cm canvas and then £50 worth of products to use on the canvas. The canvas can be collage, spray paint or acrylic (Not 3D due to the pieces being displayed in windows). There are four large windows we intend to display work in and you can submit ideas for any number of them you wish. Submit a proposal or outline with up to five images of previous work, CV and website.

Once we choose the winners, they can pop down to collect the canvas and choose their prize goods to create the piece. Artworks will need to be completed and installed ready for the 1st September when the exhibition opens as part of the E17 Art Trail.

Contact: Katie Applegarth by email katie@cowlings.com
Unit 4, Wickword Way, Walthamstow, London E17 6HG
Open 10am - 6pm Monday - Friday

Deadline: 6pm, Friday 10th August.



FLOOR_STORY Bestows A Bespoke Rug!

Waltham Forest based designer rug and flooring company FlOOR_STORY is sponsoring the 2012 E17 Art Trail and offering one lucky E17 Art Trailer the chance to win and design their very own rug worth up to £595.

To take part, all you have to do is answer this question: How many different colours are there of the very popular Queen's Stamp Rug on the FlOOR_STORY website? www.floorstory.co.uk

Answer a)14? b)12? (c 16?

Submit your entries here:

All the correct answers will be put into a hat and the winner will be drawn from a hat by one of the trail organisers and notified by Friday 21st September.
Good luck!



One Creative Services

Small local company - big on service

Competitive pricing for display graphics and printed materials. 10% off any orders when you mention the E17 Art Trail

One stop shop providing a high quality service that you can rely on. No minimum order quantity; just order what you need - 50 business cards, 100 flyers, 4 posters or a single banner. We offer production/product advice, enabling you to make the right choice.

Our Services

  • Design and artwork service – artwork advice guidance given when required.
  • Scanning – negative and reflective media, up to 12”x18”.
  • Giclee printing – Fine art printing on a choice of papers.
  • Large format printing – outdoor banners and photo quality posters in a range of sizes and finishes.
  • Laminating – protects posters and prints, A0+
  • Mounting – posters or photographs can be mounted onto a range of display materials (up to 23mm thick) A0+ in size, hanging and fitting options available.
  • Digital printing – ideal for low volumes of event/show cards, flyers and business cards.
  • Graphic display products
  • Roller banners, pavement a-boards, poster bars and frames as well as vinyl cutting for garments, vehicles and window displays.

    For more information
    email:     lester@onecs.co.uk
    Call:        (0)203 441 9152


Wood Street Indoor Market E17 Art Trail Launch Party!  6th September

You’re invited!
It’s been an exciting 12 months at Wood Street Indoor Market and we are really excited to be part of this year’s Trail.  Many of the businesses in the market are taking part and we will be hosting our very own Art Trail launch party.   Expect merriment, music, food and entertainment for all the family, from 6pm.  Just turn up and join in!  We’re just a 10 minute walk from Walthamstow Village in E17 or a 2 minute walk from Wood Street overground station. 

Meet the traders – all under one roof
There is now a total number of 50 units all under one roof, with the prospect of exciting second hand furniture finds, antiques, retro & vintage music, vinyl and shellacs, picture framing, cake decoration and Arts and Craft shops plus a great new tea shop, toy shop, clothes, hand made chairs,  vintage sellers, a cafe, community sewing hub and galleries.   
You can meet the dealers, retro traders and designer makers face to face, get personal service and seek out unique finds from individuals who are passionate about what they sell and do.
First Thursdays, Regular Events
Late night opening has been introduced on the first Thursday of every month giving shoppers the opportunity to enjoy the items available at a leisurely pace.  There is also a calendar of events where music, families and dancing are often involved! 
Take a look at the website for the most up to date information: www.woodstreetmarket.com



Cheekyhandmades is showing some exciting new work this year, including bright and modern quilts inspired by vintage quilts (think hand pieced hexagons done in fun Japanese prints!). She will also be running specially priced beginners sewing workshops and children's craft sessions during the trail, booking essential.

For more info on these and bookings please visit www.cheekyhandmades.co.uk. And last but not least on Saturday 15th September 12-4 there will be a party on the green at Thorpe Crescent where cheekyhandmades will be running a stall, there old school children's outdoor games,  music, cake, cheekily dressed circus performances and more!


Waltham Forest Women in Business

Special 2012 E17 Art Trail Offer – Win a 12-month Silver Membership
Hello from Waltham Forest Women in Business! We are a group of Waltham Forest based companies and those with an interest in the borough. We aim to gain more business locally, increase our local contacts, improve the way we run our businesses and network with like-minded individuals.

Set up in 2008, our membership is growing and includes a local mailing network of over 400 individuals together with a wider network of 2,500 business and enterprise professionals. We meet regularly at a venue within Waltham Forest either for a catch up over coffee or with a partner organisation to deliver a subject or activity led event.

Is Waltham Forest Women in Business Right for You?

Our members are:
1. Passionate about doing business locally
2. Want to gain access to local business opportunities
3. Want access to suppliers and experts on their doorstep
4. Value industry accredited business advice, plus news and information specific to Waltham Forest
5. Want to become part of a group that has an independent voice about issues that affect their business in Waltham Forest.

Special 2012 E17 Art Trail Offer!
We are offering one business owner the chance to win a free 12 month Silver Membership!

Simply tell us in 50 words or less why you should win at: www.eventbrite.e17arttrailcompetition.com
All applications will be acknowledged and the winner will be notified by 18th September.

Details at www.walthamforestwomeninbusiness.com


Sarah Hardy Cakes and Drawings

Sarah Hardy has been living a double life. For years she has exhibited detailed drawings of dead insects with the Art Trail, but meanwhile, she was secretly running a cake business in which she sculpted beautiful flowers from sugar for discerning brides.

This year all the secrecy goes as she throws the curtains wide, boldly joins her two lives and makes insects and rotting fruits from sugar.

‘Sarah Hardy Cakes’ is exhibiting ‘A Still Life in Sugar’ - Inspired by Dutch still life paintings the sugar sculpture shows beautiful flowers and fruit spoilt with blemishes, beetles and other insect life. The Stag Beetle shown here is a detail from a work that crawls and blooms, and sumptuously rots.

‘Sarah Hardy Cakes’ is an E17 business and proud of it. Born out of Hardy & Scott, which she set up with friend Lucy Scott in 2010, ‘Sarah Hardy Cakes’ is all about home baking with love and attention to detail. Cakes are made with really real ingredients and taste divine as well as looking stunning.

For the Art Trail this year we have a very special FREE CAKE offer on – just find our ad in the Trail guide and you could be smacking your lips around a handful of loveliness – for nowt!

Sarah’s drawing will still feature heavily in the trail as she hand draws insect wall paper for a house in Victoria Rd and opens her studio as usual – so make a quest of it and follow the cake crumb & insect trail across E17!




Ashlins Natural Health

Ashlins Natural Health is an oasis of calm in the heart of Walthamstow which has been offering complementary medicine to the community since 1994.

Over 20 experienced therapists offer a range of therapies including massage, osteopathy, McTimoney chiropractic, yoga, colonic hydrotherapy, kinesiology and foot health treatment.

At Ashlins we believe that your health is one of your most precious  possessions, so take care of it and enjoy your life to the full. 

Isn't it time you started living instead of just existing?

For more information or to book an appointment, please call 020 8520 5268
or visit www.ashlins.co.uk



A Hidden Treasure in Walthamstow: E17 Art House

Tucked away around the corner where Church Hill meets Stainforth Road is an unexpected sight, a tiny garden brimming with flowers leading to a bright pink door. This is E17 Art House, the Walthamstow Picture Framers and Gallery, once dark and soulless Tax Office storage rooms, and now a bright and friendly gallery and framing workshop.
Opened by two locals, who between them have over 25 years of framing experience and backgrounds in art and design, this place seems a world away from the hustle and bustle of Walthamstow High Street, but is only a few minutes walk from Walthamstow Central Station.

This is the place to find great affordable art by emerging and established E17 and East London artists and designers, as well as greetings cards, including letterpress cards - hand-printed in Walthamstow.

Specialising in custom Conservation picture framing, E17 Art House has built up an enviable reputation for quality and service, as well as becoming a vibrant part of the community; championing local artists, holding art exhibitions and offering free events and arts facilities to the local housing market!

E17 Art House is holding two exhibitions during the E17 Art Trail 2012:
Artist-printmaker Kirsten Schmidt's "The Magic Flute" a magical menagerie of birds and other creatures, and illustrator Robert M Ball's "East 17x17" a series of illustrations that capture the spirit of E17, a borough brimming with life, eccentricity and colour.

Private View for both: Thursday 6th September 6-9pm, with live east-end piano, drinks, and 10% Off exhibition art on the night.  All E17 Art Trail newsletter subscribers welcome.

As well as impressive art, E17 Art House will be unveiling The Magnificent Magical Drawing Machine!
Operating every weekend during the E17 Art Trail, this wonder of modern science will be drawing visitors' portraits as they sit at the Drawing Machine booth. See E17 Art Trail Guide for operating times. Venue number 77.

E17 Art House Picture Framers and Gallery
6-10 Church Hill, Stainforth Road entrance,
Walthamstow E17 3RY
Tel: 020 8509 8211

Follow on Twitter for news and offers @E17ArtHouse www.facebook.com/e17arthouse




FRP’s Quality Reclaimed Paint –  £1 per litre

FRP collects unwanted, leftover paint from Household Waste & Recycling Centres and commercial companies. The paint is then sorted, remixed and sold as a value alternative to new paint, particularly for lower income customers, community groups and not-for-profit organisations.

The RePaint project aims to:

  • Divert reusable paint from waste disposal and landfill
  • Provide people and not-for-profit organisations with affordable paint
  • Promote the environmental benefits of reuse.

“The repaint scheme made it possible for us to paint a huge space, making it much brighter and more welcoming. Without the scheme the costs involved would have been prohibitive” Karen Hayes, Waltham Forest Community Pool (February 2012)

For this years E17 Art Trail FRP presents Get Upcycling. Furniture and household items transformed into Fantastical and Functional Recreations, produced by the imaginations and talented hands of local people, from materials that were destined for the rubbish dump.

Get Upcycling aims to excite people about the possibilities and environmental benefits of re-using furniture and other stuff.  We hope it inspires people to look at discarded materials in a new light and question where waste can be reduced.

Maybe you’ll find a new project of your own in the treasure trove of the FRP ReUse Centre at 2c Bakers Avenue in Walthamstow. 020 8539 3856.

We are open opening Saturdays especially for the E17 Art Trail to
promote the re-use of surplus, low-cost paint.


Voluntary Action Waltham Forest

We are pleased to sponsor the E17 Art Trail because it helps bring the local community together. 

We are a locally based charity that aims to strengthen voluntary and community groups by providing support such as funding advice, free-mini-websites, help to find volunteers and low cost training.  Why not register your group for free on our website and find out how we can suport you, as well as getting the latest news and information about free local networking events. 
Find out more on our website: www.voluntaryaction.net or call us on 020 8521 0377

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