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Mon, 15 Apr


Zoom workshop

Creating Social Media Content

Get up to speed with promoting your art on social media

Registration for this workshop is closed
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Creating Social Media Content
Creating Social Media Content

Time & Location

15 Apr 2024, 18:30 – 20:00

Zoom workshop


About the event

In this fun and interactive session, Laura Martinez will share her knowledge about the basic things you need to do to start using social media, how you can share your story creatively with examples, how to promote your work, how to get inspiration, and more.

Purpose of the workshop 

How to create content for social media simply and realistically by using storytelling.

Made for people who have basic knowledge of social media but still don’t know what to post.

This workshop aims to inspire people to promote their E17 Art Trail event.

Talk about general platforms with emphasis on Instagram.

By taking part in this workshop you will: 

  •  gain confidence and inspiration to promote your artwork on social media. 
  • have fun while creating content in a in a simple way. 
  • become familiar with 'the insides' of these platforms.

Topics to be covered 

Questions to define what content you want to create

Who you are - values - tone - uniqueness


What to post -Types of post -Where to post

How to create a workflow of content

Tools and free apps you can use

Profile look

Captions and Call to Actions

Things to have in mind when posting

Examples of accounts to follow

About Laura

Laura Martinez is a portrait photographer and creator based in Walthamstow who enjoys working with social media. In 2019, she and her friend Yanire made a documentary about the first E17 Art Trail called E17 Room: Artists Around the Corner. Since then, Laura has been participating in the E17 Art Trail, exhibiting or photographing the participants.




Attend and complete the feedback form and you will have the chance to win...

a free 1to1 audit session during which Laura will equip you with tools and bespoke ideas to promote your artwork at the  E17 Art Trail.


  • Pay What You Can

    All donations are gratefully received and go towards the costs of promoting and celebrating the festival.

    Pay what you want
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  • Free

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